The owner of an award-winning Oswestry pet business has been recognised for her 'inspirational' story at a major event.

Demi Powell, The K9 Personal Trainer, attended the IMPACT 2024 – The Pet Business Success Summit in Sunderland, where they were awarded the prestigious title of Most Inspirational Member.

Having provided canine services since 2017, Demi wanted to attend the event to learn how to take truly “next level” their pet business.

IMPACT 24 was a superhero themed summit, and attendees were shown how to elevate their canine care and customer service skills to a ‘superhero’ level of excellence, so they can help more dog owners, and be more successful.

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Attendees spent the weekend creating their own ‘Super-Pet Business Blueprint’, to bring back to their business to implement with their team.

Dominic Hodgson, Author of How to Disnify Your Pet Business and a pet business coach, who conducted the boot camp and presented the award, said: “Demi has shown a tremendous desire to make an impact in her community, by helping disabled dog owners with her unique services, utilising their creative skills in creating accessible training methods, and it is right they are recognised as an expert Training Pet Dog’s with Disabled Owners.

"Demi, learned the sales, marketing and customer service skills that are only practiced by the very top performing pet service providers in the world.

"She created a blueprint that will help inspire, improve and innovate their pet services, which will raise the bar for pet carers in Oswestry.

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"This is a special industry and the K9 clients we serve deserve the absolute best. To misquote a line from Spiderman, Working in the pet industry comes with a great responsibility, and we must strive to be the best we can, and Demi has certainly done that."

The K9 Personal Trainer started out as a simple dog training business, but has soon evolved into helping disabled owners with their pet owners.

Demi has disabilities and chronic illness and strives to provide education and help to struggling dog owners that need just that extra bit of bespoke treatment when it comes to their training plans.

From working with clientele who have had leg injuries after new years parties and need help adjusting their dog training to suit their current needs and those who have gained their disabilities either through accidents, medical episodes or late diagnosed illness.

Demi runs a podcast called ‘Chronic With A Canine’ which helps spread awareness around the difficulties and joys of pet ownership when you’re disabled.

“I am really happy to accept this award, especially during Disability Pride Month," said Demi.

"Being inspirational has it’s perks, and if I can inspire other disabled dog owners to gain new skills to enjoy life to the max with their hounds, then I know I’ve done my job.”