A PLANT-based alternative to one of the nation's favourite chocolate bars, the Cadbury Dairy Milk, will be available to buy nationwide from next month.
The new bar underscores the ongoing commitment by Mondelēz International – the owner of Cadbury which has a base in Chirk – to offering consumers greater choice.
Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste you expect from Cadbury by replacing the milk with almond paste. Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness.
Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.
Louise Stigant, UK managing director of Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent.
As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100 per cent plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources.
"At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
Ericka Durgahee, Vegan Trademark marketing manager at the Vegan Society, added: “As we approach World Vegan Day on November 1, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products.
"We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch."
Cadbury Plant Bar will be available from November in Sainsbury’s nationwide and in other retailers from January 2022. The RRP for the 90g bar is £2.50.
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